A Minimalist Adventure in Vibrant Design and Distinctive Branding
Brand Design Agency – North East – Drinks Brand Specialists
In our collaboration with Drop Bear Beers, we embarked on an exciting journey to craft the visual identity for their new range of Cut Lagers. Drop Bear sought a design that was fresh, colourful, and modern while remaining instantly recognisable within their established brand identity. Our goal was to create can labels that not only captured attention on supermarket shelves but also embodied the bold, adventurous spirit of Drop Bear Beers. This vision led us to embrace a minimalist design philosophy, focusing on simplicity and vibrant visual impact.
We began by stripping the design elements back to their fundamentals. At the heart of the label design lies a dynamic, colourful background gradient, purposefully chosen to stand out amidst the crowded beer aisles. Every element included was deliberately selected for its necessity, ensuring nothing extraneous distracted from the design’s overall impact. This approach eliminated decorative flourishes, allowing the bold colours and clean lines to speak for themselves. The result is an eye-catching, unique label aesthetic that is both modern and timeless, resonating with contemporary consumers who appreciate minimalist design.
Integral to the new look is the logo style developed for each beer name. We crafted bold, sharp shapes that cut through distinctive typefaces, evoking the imagery of a piece of fruit being sliced—symbolic of the fresh ingredients used in the beers. The typography was designed in striking black and white, providing a stark contrast against the vivid background gradients. This contrast not only enhances readability but also accentuates the boldness of each beer’s character, making it easy for customers to identify their favourite Cut Lager at a glance.
Extending this design language to Drop Bear’s 4-pack boxes, we maintained the same principles of boldness, colour, and minimalist clarity. The packaging replicates the vibrant, stripped-back aesthetic of the cans, ensuring a cohesive brand presentation across all touchpoints. By focusing on colourful simplicity, the new range marks a fresh and daring approach to beer label design for Drop Bear. This streamlined, eye-catching look guarantees that both the boxes and labels will stand out against competitors, capturing the attention and interest of discerning beer enthusiasts.
What our customers say…
LemonTop has been a key partner to our brewery’s success. From creating a fresh new website to drive e-commerce, to designing POS and packaging to support our biggest customers, LemonTop has been a pleasure to work with. The team always bring exciting ideas to the table but is also more than happy to collaborate closely if you have a clear vision for the project. I will be using LemonTop for my second brewery and I can’t recommend them highly enough!
Joelle Drummond – Non Alcoholic Beer – Drop Bear Beer Co.
