Everyone loves beer, but what makes us choose one product from another? Is it the style? Is it the taste? Well, you may be surprised to know that one-third of consumer decision making is based on product packaging. Taste and price play an important part in retaining loyalty, but no one will appreciate the flavour if they are not first enticed into purchasing the product and trying it at home.
Everybody knows the old saying “First impressions count”. In fact, brands have about seven seconds to make a good impression on a potential buyer. Packaging design can be much more important than the product inside.
The brewing industry gives a design and advertising companies like LemonTop plenty of food for thought, and not just on promoting what is on the supermarket shelf. Now more than ever, packaging design continues to be thrust under the spotlight. Economic struggles and a growing concern for environmental issues have created challenges for everybody. Bearing all of this in mind, LemonTop have helped a number of breweries, as well as many industry suppliers, producers and distributors, get their products to market.
It’s not only their packaging that is helping make that first impression count. Their creative design is beginning to make a dramatic impact on the industry in a whole host of other areas, especially online. Ecommerce websites and social media promotions now make up a much larger percentage of advertising exposure than ever before and are beginning to make it better.
LemonTop plays an important role in defining and executing promotional strategies and advertising processes for businesses throughout the brewing industry. Not only is creative design tremendously important in successfully competing in the industry, but it should play an active and decisive role at all stages of your business process. This includes everything from the packaging of your products right through to the in-store point of sale, encompassing advertising and promotions along the way.
Creating a distinctive packaging design that is tailored to the product, stands out on crowded shelves, and doesn’t cost a fortune to produce can be challenging. However, it is an essential part of the process of fulfilling a customer’s needs and encouraging brand loyalty. To succeed in an ever more competitive industry, they help companies throughout the brewing and beverage industries understand what consumers want and create a clear vision of what they need to do to feed that hunger.