17 June 2019 – Berwick-upon-Tweed – Encouraging customers to think green and upcycle delivery pallets, family-owned Simpsons Malt has crowned its first Pallet Upcycling Champion, Sam Reed, Production Operative and Brewer at Tring Brewery.
Conducting an online competition to encourage creativity and recycling amongst their customers, Simpsons Malt received close to 20 entries from brewing customers and distributors across the UK and beyond.
Following two days of voting and with more than 100 votes cast, a set of outdoor table and chairs, designed by Sam Reed, production operative and brewer at Tring Brewery in Hertfordshire, prevailed as the winner with 54% of the overall votes.
Wild Beer’s board room table was second and Dominic Driscoll’s compost bin – the inspiration behind the competition after he tweeted the Simpsons Malt account with a picture of his project back on May 12 – saw the Brewer at Thornbridge Brewery in Derbyshire finish third.
Set to receive a haul of Simpsons Malt merchandise, Sam said: “It feels great to be named as the winner, I moved into a new house six months ago and I thought I’d be able to make something for the garden from all the Simpsons Malt pallets we’ve got at the brewery.
“Ever since I built my table and chairs, everyone at the brewery wants to take home the pallets to make their own. They’re like gold dust now!”
Richard Simpson, Vice Chairman of Simpsons Malt, added: “It’s been fantastic to see so many of our customers send us the creations made from our pallets over the past few weeks and I’d like to give my congratulations to Sam, our first Pallet Upcycling Champion.
“Like a lot of companies, sustainability is an important strategic objective of ours and it’s great that our customers are not only putting the bags of malt they receive from us to good use, but the pallets too.
“In fact, we’ve been so encouraged by our customers’ involvement that we’re now planning to make this an annual competition. So, brewers, get planning your winning entry for 2020!”