Micro Matic UK have a long relationship with global brands including Heineken, Guinness, Carlsberg and Molson Coors and now have the sales team capacity to cover the smaller and medium sized breweries and other retail opportunities for draft beer too. This growth has been strengthened by the appointment of a new member of their UK sales team, Paul Lockwood.
Paul has significant experience in the market following 20 years’ experience within the brewery sector. He has previous experience within bar installation and maintenance followed by 6 years at Thwaites Brewery where he worked his way up from Technical Service Technician to Regional Technical Trade Quality Manger. He then moved to Martson’s where he became the Business Development Manager and focused on maintaining individual business plans for all customers that drove core ale growth and profitability. Due to this background, he understands the requirements of the brewery sector fully and looks forward to applying this knowledge to Micro Matic customers in the months and years ahead.
Paul comments, “Micro Matic are passionate about draft beer quality and have 50+ years of industry experience to help them understands the challenges of maintaining draft quality and provide the best solutions to overcome them. This is what attracted me to the role. Micro Matic have customers from micro pub to major stadium and create point of sale for the biggest beer brands in the World. I look forward to applying my knowledge of brewery concerns and opportunities to help Micro Matic reach even more customers in the future.”
Paul is keen to shape the future of the UK on-trade market and felt Micro Matic gave him the opportunity to really make a difference. With new innovation such as Micro Matic’s FlexiDraft technology and now the ability to order POS lenses online via the bespoke lens website https://www.micro-matic.co.uk/, Paul is excited that he will be able to serve more businesses with innovative and professional brewing solutions.