Supplying the brewing, food and beverage industry.

Sales Team Growth at Micro Matic UK


Micro Matic are World leaders in Valve in Keg technology, with approximately 70% market share. They have a long relationship with global brands including Heineken, Guinness, Carlsberg and Molson Coors but until recently, did not have the sales team capacity to cover the smaller and medium sized breweries and other retail opportunities for draft beer in the UK.  In 2018 their sales team has been strengthened by two experienced professionals joining Micro Matic UK.

Paul Cassells and Glen Houston both have significant experience in the market and are already managing to service clients for Micro Matic who may have felt overlooked through lack of sales resource in the UK in recent years.
Paul Cassells joined Micro Matic as Sales Manager after over 20 years’ experience within the refrigeration and brewery sector. He has previous experience within the brewery dispensing industry and is already adding value to Micro Matic customers by introducing them to new solutions to create the perfect pour.
Glen Houston also recently joined Micro Matic as Sales Manager after a career that began at South African Breweries, which later became part of InBev. Glen has experience working at Britvic then Heineken where he worked in the sales team for over 6 years with a focus on point of sale.

Both Paul and Glen are keen to shape the future of the UK on-trade market and felt Micro Matic gave them the opportunity to really make a difference. With new innovation such as Micro Matic’s FlexiDraft technology and now the ability to order POS lenses online via the bespoke lens website, Paul and Glen are excited that they will be able to serve more businesses with innovative and professional brewing solutions. If you have a beer dispense problem that Paul or Glen may be able to help with, they can be contacted on:

Paul Cassells – Sales Manager UK
Mobile Number: 07778509304
Glen Houston – Sales Manager UK
Mobile Number: 07771613721



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