The product development process is time consuming and costly and many new products fail either to make it onto the market or only last for a few weeks. This workshop aims to provide product developers with the tools they need to innovate new ideas, screen product concepts and manage the development process thereby improving the likelihood of success. With an introduction to the product development process from concept ideas through to scale up and shelf life trials, it is suitable for those relatively new to a product development role or in another technical or marketing role requiring an understanding of the development process for a new food or drink product.
Typical attendees include product developers, food scientists and technologists, development chefs, brand managers and directors of small or start up companies. The course is relevant to all formulated food and drink products.
Prices
Members – £1020 + VAT
Non-members – £1325 + VAT
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