Jane, who has made significant strides in the retail sector with giants like Sainsbury’s and M&S, and consulted for brands such as Huel and Wasabi, brings her extensive expertise to the pressing issue of eco-friendly insulated packaging for the food and beverage market.
With a focus on moving away from plastic and other harmful materials, Jane will address the environmental and commercial impacts of unsustainable packaging solutions. Including insights on how brands that fail to align with the growing consumer demand for sustainability and environmental responsibility risk significant damage to their reputation and bottom line.
As consumers become increasingly conscious of their environmental footprint, their purchasing decisions are swayed by how well a brand mitigates its impact on the planet. This shift in consumer behaviour is mirrored by governmental bodies worldwide, which are setting stringent sustainability criteria for businesses and packaging lies at the heart of many businesses’ sustainability policies.
Jane will look at how regulations and policies aimed at reducing waste and promoting eco-friendly practices are becoming commonplace, pushing companies to switch to greener alternatives for their packaging solutions. Her insights during the webinar will underscore the critical nature of adopting sustainable insulated packaging solutions, not only to meet these consumer and governmental expectations but to avoid the detrimental effects on brand reputation and profitability that come with ignoring these pivotal shifts.
This webinar is an invaluable opportunity for anyone interested in the intersection of environmental responsibility and commercial success. Join us to learn from Jane Skelton’s expertise in leading the charge towards more sustainable packaging practices in the food and drinks sector.
