Presented by Vinexpo New York and Sonoma State University, a global leader in wine business education and research.
This new five-webinar series will explore topics critical to brands looking to enter or expand in the US. The goal of the education series is to help you navigate and better understand the complexities of working in the US market. Each webinar will feature industry experts discussing the latest developments in the industry, beverage alcohol laws and regulations, opportunities for market entry and expansion, and case studies of successful brands.
Join industry experts as they discuss these topics and more in the first webinar of the series:
- Assessing the current market situation to help brands plan for 2021.
- What is the right channel for your brand? How has the route to market been affected? What changes should producers expect to prepare for to succeed in 2021?
- Product categories, styles, and price points that importers, retailers, and private label companies are looking for based on consumer purchase patterns.
- What methods of e-commerce and alternative sales platforms present opportunities for your brand?
Webinar Topics
Route to market: Options and opportunities for 2021 and beyond.
A look at the US market structure in 2021.
Brand readiness: Preparing for the future – two-part series.
Exhibit show floor strategies: How to have a successful trade show in 2021.
Registrants are encouraged to submit additional questions for consideration. Speakers to be announced.
