The
Lo & No Beverage Summit brings together the large multinationals, the mid tier independent brands and the disruptive start ups in one room to learn how to formulate and commercialise premium soft drinks to market at speed. In a time where development cycles are shortening, and consumer health demands are increasing we will be discussing how to fortify drinks with the sensory and social experience for consumer buy in. The event will address the barriers such as creating a successful branding story to educate the market on this new sector, perfecting the taste portfolio whilst managing the expectations of a clean label. With new mocktail concoctions in the space this is a chance to learn how to innovate product development strengthen communication and boost distribution channels to safeguard the successful launch.
